– Hamster Time!

If you have a product people love, but still 60% of the population never heard of you, call up some hamsters to knock your socks off.

Yet another client who called up on me to help them create a media-neutral long-term creative concept for all their brand communication.

It took only the first 4 airings on TV, to bring 1,000 new unique visitors to the website; +300% vs. usual averages. But sales, that’s what we care about, too, right? Revenue share for new visitors vs. returning ones went up to 23% (compared to 15% before the campaign).

That’s just the results today, the day the campaign launched. I’ll be updating this paragraph as more numbers come in.

Agency: Somebody&Somebody
Year: 2020