- A certified accountant turned integrated Creative Director and Copywriter (true story)
- Great at building client relationships and nurturing junior talent
- Only happy when producing a lot of work. The bigger the impact on a brand and consumers my work has, the happier I am
- Bad at creating ghost ads to win Lions
PS: English & German to Slovakian translator
LONG AND BORING BIO >>
2014 – today
Freelance Creative Director, Copywriter
Edelman.ergo Berlin, Fallon, BBH London, Cutwater SF, Jung von Matt/Spree, VCCP, TAG:, OLIVER.agency, AKQA, MotherTongue
The big TV shoots. The little Instagram posts. And anything in between.
Brands include: For brands like Dove, Google, Nike, ŠKODA AUTO, Magnum, Olympus, Hyundai, Rexona, Avon, AXE/Lynx, Signal, Emirates Airlines, Austrian Airlines, Honda, Electrolux, Intel, M&Ms and many more
2013 – 2013
Creative Director, Digital
SinnerSchrader Czech Republic/Germany
Global digital AOR for ŠKODA AUTO
Leading a small creative team Radovan was responsible for smooth sailing of all global digital campaigns for the VW group automotive brand ŠKODA. At the same time, his task was to liason with the other agencies on ŠKODA’s global campaign roster – traditional, media, and CRM – making sure that every campaign turned out a well tuned symphony and not feel like 4 agencies worked on the campaigns. Even though they did.
2010 – 2012
Creative Director, Digital
Only 6 months after joining one of the country’s most awarded agencies as a Senior Copywriter, Radovan was promoted to Creative Director, despite his halfhearted protests. With a team of 10 and a wide roster of clients spanning financial to FMCG the work spanned digital as well as traditional campaigns and resulted among others in the prestigeous EURO Effie effectiveness award for international launch of ZUNO bank’s brand. And although it was definitely a lot of fun to stand at the stage, Radovan’s most cherished accomplishment in this period was assembling a great team.
2008 – 2010
Senior English Copywriter, Creative
The most fun you could have while still wearing your pants was at T-Mobile’s international creative team. Especially in the era of the famous ‘Life is for sharing’ creative platform which pioneered real life event stunt campaigns (remember all the people dancing in Liverpool Street Station?) and candid camera shoots.
2004 – 2008
Associate Creative Director
The first time Radovan was handed serious client-facing responsibility. On the agency’s second largest client, too. And a year later, successfully defended the AOR title in a multi-stage pitch, a.k.a. the two weeks when Radovan learned what’s it like to live on 3 hours of sleep.
2000 – 2002
Junior Copywriter, Creative
Doing whatever whoever at the agency would tell Radovan to do.
1x EURO Effie
2x MIDAS AWARDS
9x Zlaty klinec
2x Zlata pecka