Winning a large pitch and redefining the brand’s communication for years to come.
At a time when all banks are trying to outdo each other with jokes, we decided to zag and be serious. Making Raiffeisen bank the first to admit your money deserves some respect, because earning it wasn’t all smiles, jokes and fun.
The client appreciated the insight enough not just to award their business to DDB Prague in the pitch, but also to run the campaign. Win-Win-Win.
Agency: DDB Prague