First forays into brand communication by an innovative liquid food company.

MANA – Food Evolution

Eating is chewing. Or so it was, in the past. MANA tasked us with challenging the universal conception that food has to be solid. We came up with a provocative question that sums up the brand’s raison d’etre and put a highly polished visual look on it to create a YouTube ad that scored high on view duration despite the longer format.

Agency: Somebody&Somebody
Year: 2018

German version:

MANA – Lunch Horror Stories

In the second brand campaign we turned our focus on the perils of eating well today. The first commercial speaks to office workers, with followups targeting vegans and athletes.

English version:

Agency: Somebody&Somebody
Year: 2019