Orion Chocolate – Masterpiece

Artist carves the perfect chocolate masterpiece in Orion Dark 68% launch campaign

Described as the perfect blend of intense and smooth taste, Orion’s new 68% dark bar needed a launch campaign online that would celebrate the artistry of its makers.
The commercial was accompanied by a pop-up store experience with artists carving images into chocolate bars for customers in real-time.

Agency: Zaraguza
Year: 2017