The best use of my spare time and money

Help a Child with UNICEF was a Facebook application turning donating to support children in developing countries into a social (and perhaps even fun) experience.
This is the personal pet project that moved me from TV commercials to digital. I came up with the idea, got in touch with UNICEF leadership and since they liked the idea, but had no budget for it, I financed it and made sure it went from idea to a live app.

Agency: NONE (personal project)
Year: 2009-2010