to European women with Zalando
Outside the ad world Under Armour isn’t a well known brand in Europe. Especially among female athletes it still lacks proper brand name recognition. Which is why UA tapped Zalando’s in-house agency to translate the American brand’s highly competitive DNA into a campaign that would appeal to rather inclusively minded European women.
The result is #LetsGoBAM celebrating any and all athletic achievements in a raw, authentic style with a fresh doze of attitude.
Agency: Zalando In-House Agency