MANA – Food Evolution

First foray into brand communication by an innovative drinkable food company.


Eating is chewing. Or so it was, in the past. MANA tasked us with challenging the universal conception that food has to be solid. We came up with a provocative question that sums up the brand’s raison d’etre and put a highly polished visual look on it to create a YouTube ad that scored high on view duration despite the longer format.

Agency: Somebody&Somebody
Year: 2018



German version: